CLEVELAND, OHIO - January 19, 2016
For the first time ever, radio and TV station sales executives can now receive next-business-day service on unlimited customized sales research presentation via Futuri’s new TopLine mobile app and desktop tool.
Using station-licensed ratings tools such as Nielsen ratings and Scarborough qualitative research, TopLine makes it seamless for broadcast sales talent and management to request real-time, relevant and customized station-specific sales research emphasizing their station’s unique demographic and lifestyle strengths for nearly any advertiser client. Unlike existing sales collateral providers, the new service promises turnaround in one business day.
TopLine also integrates Futuri’s TopicPulse® technology, enabling sales professionals to stay current with real-time trending topics on dozens of advertiser account categories such as healthcare and automotive. Sellers will always know what’s trending in each sales category. TopLine’s service also includes 24/7 access to a variety of sales training videos, which are ideal for new broadcast sales professionals entering the television and radio industries.
The TopLine service is based on the track record and expertise of the team at TopLine Matters, Inc., a company acquired by Futuri Media in September 2015. Tracy Gilliam, now SVP/Sales at Futuri, was the founder and principal of TopLine Matters. With more than 25 years’ experience in sales and management at CBS Radio, Clear Channel and Premiere Radio Network, she built a team that includes award-winning veteran broadcast research analysts with combined experience spanning more than five decades.
Gilliam says, “The day has now arrived when time-strapped sales managers and station sellers in any measured market can request customized research to position their station to meet the exacting needs of their advertisers. These unique tools place credible research in the hands of media pros at a touch of a button. Telling compelling station stories is critical. It’s a game-changer in closing the sale and converting dollars back to broadcasting.”
Futuri Media CEO Daniel Anstandig adds, “We now we have the technology to quickly create powerful custom presentations that generate new incremental dollars and increase overall revenue share in key advertiser categories while providing consistent messaging – all directly to your smartphone and email. TopLine is a secret weapon for sellers and sales leadership to justify the value of broadcasting for advertisers everywhere.”
More information is available at http://futurimedia.com/radio/topline/