New Nielsen Audio Study: Futuri Stations have 30X Larger Increases in TSL; 5.75X Larger Increases in Tune-Ins

Futuri stations using Instant Alerts showed an average of 30X larger increase in Time Spent Listening compared to “control stations” that did not use Futuri’s systems.

62.5% of stations using Futuri’s Instant Alerts increased tune-in occasions within 90 days of launching instant alerts.

Futuri’s Instant Alerts clients were 36% more likely to see tune-in occasion increases greater than 10% within 90 days compared to control stations.

Futuri’s Instant Alerts clients were 45% more likely to see tune-in occasion TSL increases greater than 10% within 90 days compared to control stations.

Based on a survey of Instant Alert users, Instant Alerts capture engage fans and create an intent to listen more. Over 83% of Instant Alert subscribers said that they planned to listen more to that station in the upcoming week.

Over half of the Instant Alert survey respondents said they “planned to listen a lot more” to their favorite station, indicating that stations with more instant alert sign-ups generally indicate forthcoming increases in listening.

Instant Alert users may be more likely to fit the profile of a station’s “heavy user” or “P1.” 41.6% of respondents reported that they would listen greater than 2+ hours more in the coming week.

Over 70% of Instant Alert users reported that they were “very likely” to recommend that radio station to a friend compared to 30% who said they were “somewhat likely” or “not likely.” Instant Alerts may not only motivate more listening, but greater affinity for a station.

Our analysis indicates that consumers who recently became Futuri Instant Alert users anticipate becoming more engaged with the station in terms of time spent and the likelihood of recommending the station to a friend.

Nielsen: "This study identified a clear (high confidence) statistical relationship between the listening levels of Futuri stations as compared to control stations."