TopLine
A powerful research team in the hands of your sellers and sales managers.
Work more efficiently and generate more new business using our secure mobile and desktop tools.
With Futuri’s TopLine sales app, your sellers request customized sales presentations for any target client direct from their phone. Within 24 hours, Futuri’s team creates a powerful presentation for your client.
Bottom Line: You make more money.
It’s like adding 10 expert sales assistants to your team. Every presentation includes client-specific quantitative and qualitative data; telling the best story for your target. Close more deals efficiently with Futuri’s TopLine.
TopLine for sales research is one of our best investments! The real value is the top notch, street-ready sales research that truly tells the story. I would not want to think about running our sales operation without the fantastic team behind Futuri's TopLine system!
— Keith Kraus, Director of Sales WARH-FM, WIL-FM and WXOS-FM Hubbard Radio - St. Louis
Why TopLine?
Acquire and convert new business
Communicate the power of your brand and audience to qualified prospects and clients.
Customized sales research providing relevant reasons to buy your station.
Increase revenue share
Demonstrate why your station(s) deserve the largest share.
Build trust with clients through customized qualitative research.
Mobile access for sellers on the move
Easy access to on-demand research, sales training, and real-time client category trends.
Futuri’s professional 24/7 support team is always on call for your sales team.
Lightning-fast turnaround
24-business hour turnaround on custom sales research.
Research delivered right to the seller’s smartphone and company e-mail.
Consistent unified brand voice
TopLine unifies your sellers with consistent messaging about your brand.
TopLine always makes me look like a research superstar! Whenever my clients need reliable data quickly, they call me first now. I have become their information resource by utilizing TopLine’s service.
— Jennifer Cody, Sales Executive WLYF-FM and WMXJ-FM Entercom Miami-Ft. Lauderdale-Hollywood
TopLine Features
A powerful research team in the hands of your sellers and sales managers.
Custom research presentations on-demand, real-time trending topics on dozens of client categories, training videos and more. All at your fingertips. The TopLine app is personalized for each seller.
My TL Tracker
Track your conversion of each sales presentation with the personal TopLine Tracker.
Research On Demand
Request custom sales research in less than 60-seconds with an easy to use form in the app or call 24/7 Support for help by phone anytime.
Real Time Category Trends
See “what’s trending” in each client business category at a glance. Instant conversation starters for prospecting or to move a client through the sales cycle faster.
My Trainer
View training videos, tips, and articles for sellers on prospecting, consultative sales solutions, digital/mobile trends, and more.
TopLine tells ‘the story’ and is the glue between the pitch and the buy.
— Jennifer Vik, National Sales Manager KQKQ-FM, KOPW-FM, KOZN-AM, KOOO-FM, KOIL-AM, KZOT-AM and KMMQ-AM NRG Media - Omaha-Council Bluffs
Transparency for Managers.
Helpful Accountability for Sellers.
Track station, cluster, and Account Executive ROI easily with our performance dashboard. Sort and see conversions and wins in real-time.
TopLine has been beneficial for all sales reps and managers since our relationship began three years ago. The research is helpful for specific client campaigns and also for prospecting new business. I am most impressed with the turnaround time and attention to deadlines.
— John Seidl, General Sales Manager KSTP-FM Hubbard Radio - Minneapolis-St. Paul
CUSTOM SALES RESEARCH FOR LOCAL SELLERS IN 3 EASY STEPS
01. Account Executive simply enters client information to include: target consumer, marketing objective, etc.
02. The TopLine research team begins gathering research immediately.
03. Custom research presentation is delivered directly to mobile device, tablet, and/or company e-mail.
TopLine has been amazing. Many times business comes down last minute and we don’t have time to do the extensive research. TopLine makes us look buttoned up and thorough! They have come through so many times for us and have made a difference in getting on a buy.
— Nancy Dinschel, Sales Executive WSTR-FM Entercom – Atlanta
The story behind TopLine
Since 2008, media companies have come to trust the team behind the TopLine system for custom sales research, revenue strategy, and peak sales performance training.
Today, TopLine is a powerful mobile tool for local broadcast sellers, arming them with rapid-turnaround quality sales research collateral.
The system is built on the track-record and expertise of the team at TopLine Matters Inc, a company acquired by Futuri Media in September 2015. Tracy Gilliam, now SVP/Sales at Futuri, was the principal and founder of TopLine Matters Inc. With more than 25 years’ experience in sales and management at CBS Radio, Clear Channel and Premiere Radio Network, she built a team that includes award-winning veteran broadcast research analysts with more than four decades of experience combined.
At Futuri, we created the revolutionary TopLine solution to help our partners earn new, recurring business, convert dollars, and grow revenue share.
There are more demands on research more than ever to compete with all other media representation. TopLine provides excellent research on almost any business category to help our sales team stand out from the others. They deliver solid data with the quick turnaround we need to get back with our clients. With new business prospects, they consistently put together great looking presentations highlighting the benefits of using radio along with our station data to get results.
— Ami Graham, General Manager KFGE-FM, KLNC-FM, KBBK-FM, KBBK-F2 and KLIN-AM NRG Media – Lincoln